The green consumption awareness and demand of consumers in the international design line market are constantly strengthening. The degree of energy conservation and environmental protection of products is becoming an important parameter affecting the decision-making of buyers in the international design line market. The proportion of energy-saving and environmental protection green design line products in the international market commodity circulation is increasing day by day. This provides a very favorable opportunity for Dongguan Taimao Electronic Materials Co., Ltd. JSW to produce green products and develop international market. Through the design line green brand strategy to establish a good corporate image. The image of green enterprise is guided by the concept of green marketing, which complies with the requirements of sustainable development strategy, and brings environmental benefits and environmental management into the whole process of enterprise management. The enterprise implements the green brand strategy of Designline, which is a comprehensive greening from three aspects of enterprise mission, enterprise culture and enterprise management.Follow the pragmatic cultural popularization thinking of "seeking truth and pragmatism, improving self and pursuing excellence". The superiority and effectiveness of jswDesignline management mode and management system, especially the management of spiritual level and cultural level, of Dongguan Taimao Electronic Materials Co., Ltd. In fact, many of the world-famous Designline employees pay more attention to the development of ideological awareness, moral quality, humanistic thought, psychological needs, life value and other spiritual aspects of Designline employees, while focusing on management methods, management systems, management skills and management capabilities, so that all Designline employees can truly integrate their own development into enterprise development and express it in a humanistic way The pursuit of self-worth and the realization of the meaning of life, so as to improve the soft power of the development of Designline , and constantly promote the better development of Designline . By improving personal quality, we can improve the effect of corporate culture construction and lead the development direction and construction direction of Designline culture.